Common Search Engine Myths and Facts
Permanent search engine positions
One of the biggest search engine marketing (SEM) search engine myths
that won’t die is the myth of permanent search engine positions.
There's no such thing as a permanent top position. Positioning and traffic
instability are perfectly normal. New pages with unique content are added
to the web all the time. Old pages are deleted or updated. How pages
and sites link to each other also changes. URL structure also changes.
Search engine indices are always evolving. Search engine algorithms are
always evolving. Therefore, positioning will always
swing.
No matter how badly you want to believe, and no matter what your personal
experience is, there is no such thing as "permanent" search
engine positions even when you are not doing regularly search engine optimization
and other things.
You will not be able to make sure that the new site maintains the original
site’s rankings. And no search engine consultant can guarantee
it, either.
Do not hire a search engine marketing company that guarantees permanent
positions.
We know that many search engine marketing consultants are very sure in
their abilities to gain top search engine visibility. Nothing wrong with
that, but search engine marketing consultants are similar stockbrokers.
They can show past results but cannot guarantee future achievements.
What you can look for in a search engine marketing consultant is how
well they follow all of the search engines’ guidelines, both the
human-based search engines (Open Directory, Yahoo Directory, etc.) and
the crawler-based search engines (Google, MSN, etc.) In fact, we are
sure that if you follow all of the guidelines, your site will work better
than it is now.
"Submit your site to 1500 Search Engines" is a good
idea.
There aren't 1500 search engines. There are very few major search engines
that count and they won't accept a submission from the automated device
that submitted your site to the other search engines. Also, many of those
so called search engines are link farms designed to collect your data
and spam you for ever more. Worse still, being on one of these link farms
will lead to your site being banned from the most important search engines.
Five pages website needs top ranking
Search engines prefer websites with a lot of content. If your website
have at least 25 or 30 pages, chances are that your website will get better
rankings than a website that consists of only 5 or 10 pages.
Another advantage of having many pages is that you can optimize different
pages for different search engines and search terms. Optimizing a single
web page for one or two search terms and a special search engine leads
to better results than trying to optimize the same page for a variety
of search terms and engines.
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Search Marketing Services