Pay Per Click Management Services

Pay Per Click Advertising

Pay Per Click Management or Cost Per Click Advertising is a key component in the online advertising mix, and handled correctly can be a very cost effective way of generating business from your site.

Search engine optimization can only go so far in gaining top search engine positions, and it usually isn’t realistic to optimize a site, particularly a smallish one, for more than a relatively few key search terms and the variants surrounding them. Also in some markets it can be extremely difficult to break into the top positions being hogged by directories and portals.

The cost associated with each click is varied by industry and is entirely dependent upon how much a competitor values that term for its business i.e. how much they are willing to pay to get a prospect to click through to their site.

It is important when managing a PPC campaign to remain totally focussed on the objective and not to get sucked into a bidding war where you compete for top spot with a competitor just for the sake of being number 1. Where ROI is the single most important factor it can sometimes mean that occupying less aggressive positions prove to be more fruitful in terms of cost effectiveness.

Stage 1: Campaign viability and design

The first stage is to test viability and design the campaign. This involves analyzing all the appropriate search terms, building a costing and budgeting model based on the current bid prices for the desired search terms across the desired networks, and relating this to the desired return on investment.

Stage 2: Setup

Based on the planning work completed during the design stage, the campaign parameters i.e. monthly or campaign cost limitations, desired average cost per click, and etc, are established. Then the titles and descriptions are written and submitted to the networks.

Stage 3: Monthly management

We then manage your PPC campaign as it progresses, focusing on optimal bidding across the networks, based on number of searches, bid prices, network reach, and competitor bidding. I also manipulate the descriptions and listings to maximise relevant clicks, and minimize untargeted clicks, reporting progress on a monthly basis.

We take a fee based approach to Pay Per Click management, as we believe commission based fee structures are a disincentive to achieve the most cost effective solution for our clients, and our fees are directly proportional to the scope of the campaign.

For a free no-obligation initial consultation on how you can use pay per click advertising to promote your business online contact us now.