Internal Link Structure

Internal Link Structure

Internal linking structure, as referred to by SEO, commonly known as website navigation, is a fundamental requirement for your end user and search engine spiders. Logical and intuitive navigation will assist your web visitor in finding their way around your website effortlessly; and help increase your response rates (be it sales, phone calls, or simply readers). A well-constructed and coded linking structure will help search engine spiders navigate your site. This will ultimately help search engine users locate your content.

If it is easy for users to navigate your website, they will most likely return. If it is easy for search engines to follow your links it is more likely that they will index many of your web pages. The more web pages you have indexed, the more likely it is that one of them will be found in a search, thus leading to better rankings. A good internal link structure also helps share the Google Page Rank value equally among all the sub pages, meaning more of your pages appear in the search query results.

Some search engines see the web the way someone using a very old browser might. They may not read image maps. They may not read frames. You need to anticipate these problems, or a search engine may not index any or all your web pages.

Have HTML Links
Often, designers create only image map links from the home page to inside pages. A search engine that can't follow these links won't be able to get "inside" the site. Unfortunately, the most descriptive, relevant pages are often inside pages rather than the home page.

Solve this problem by adding some HTML hyperlinks to the home page that lead to major inside pages or sections of your web site. This is something that will help some of your human visitors, also. Put them down at the bottom of the page. The search engine will find them and follow them.

Also consider making a sitemap page with text links to everything in your web site. You can submit this page, which will help the search engines locate pages within your web site.

Finally, be sure you do a good job of linking internally between your pages. If you naturally point to different pages from within your site, you increase the odds that search engines will follow links and find more of your web site.

Frames Can Kill
There are many sites on the web that are built with frames. Frames tend not to be search engine friendly for many reasons. One of the most obvious reasons is that it gives search engine spiders a challenge determining which file is the primary site content. The more frames utilized within a site the less search engine friendly the site is.

Dynamic Doorblocks
Avoid over using dynamic web pages because search engines can't indexed in effective way. Mostly search engines do not read the programming code that dynamic pages used. Consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly. Also, avoid symbols in your URLs, especially the ? symbol. Search engines tend to choke on it.

Flash Sites
Flash Web sites tend to be one of the worse types of websites in terms of search engine visibility. Most search engine spiders cannot read the contents within the SWF (file extension for published Flash files) files.

Finally, Search engine spiders can't follow every kind of link that webmasters and web developers employ. Often websites are built using technologies that make them difficult or impossible for search engines to spider or crawl through. We, Search Engine Marketing Lead company could reveal such search engine unfriendly features on the website and recommend the best internal link structure, thus allowing deeper penetration by the search engine spider, resulting in more pages indexed.